Utorak 21. Novembar 2017.



connection 2We are dedicated to provide your company or organization with an independent public and media relations expertize and services, specially customized for your own requirements and needs.


Our services enable you to create a strong relationship with your stakeholders and reach out to a larger proportion of the public. Every local community is different and we focus on the region of East Serbia, where we are specialized, with all of its specific characteristics.


We can assist your company, charity organization, school, faculty or hospital in fund-raising events, promotional campaigns, organizing conferences and other events.


If necessary we will help you to establish a good relation with a local government and organizations which will produce benefits for both sides as much as for the community itself. Our long business experience in this local environment opens many doors.


IMG_5601Our strongest asset is our media relation program. A 30 year long career in Serbian media and journalism gives us the required experience to help you with all of your media related requirements and challenges. We understand that precise information is crucial for a successful relationship with the general public and your company’s stakeholders.


Being located in the area of many mining and exploration activities we have also developed the capacity for dealing with the specific challenges that this industry encounters. Strategic PR planning is crucial for enhancing the support for mining projects, which must uphold the highest international ecological  standards and earn their social license to operate.




  • Photo and video archives,
  • Movie production services, for examples highlighting  your companies activities,
  • Press reports,
  • Marketing on social networks
  • Production of promotional articles for local, regional and national print media,
  • Preparation of monthly PRESS clippings
  • Scanned copies of all published articles that mention your company in timely manner.
  • E-mail alerts with scanned or copied media articles and videos.
  • Assistance in all aspects of conference and event organization.
  • Organizing of press conferences. Press material will be forwarded to all media on the regional (Zaječar TV, TV Bor, TV Sezam) and the national level (B92, Prva (ex Fox), Avala, Pink, RTS), and all print media.
  • Together we will prepare handouts to professionally present your company and your corporate image to the general public.
  • Crisis PR management.
  • Telephone public opinion research,
  • Media monitoring,
  • Development of web sites and their timely update.


See the movies we made:





Thanks to the excellent cooperation we have with all of the reporters and local media outlets your message will reach the right people in the right manner. This means that you will have more control over the process of delivering information to the publicand provide you with a means to supply accurate and precise information about your company or organization.


Based on our journalist background, we know exactly what it takes to attract public attention which is the key to success in the increasingly competitive and challenging business world.


To date, IST MEDIA’s PR and media relation services have been provided to the following companies:





Our consulting agency, IST MEDIA, was founded in 2008. by Sasa Trifunovic, the Beta news agency correspondent in eastern Serbia, and a longtime correspondent for both Blic and the Balkan Investigative Reporting Network.


Our agency has a rich experience in cooperation with all local and national electronic and print media in Serbia, as well as with news agencies whose information are sold through an electronic network accessible to all media, state institutions, NGO-s, covering companies in Serbia and abroad.


IST MEDIA has won the confidence of the Ministry of Economy and Regional Development for the project “Media coverage and promotion of public works”. For this purpose we employed 11 journalists, translators, editors, cameramen and photographers from Bor, Majdanpek Negotin and Kladovo through the National Employment Service.


The owner and the director of IST MEDIA is a regional consultant of the Austrian company Hochegger, which was responsible for carrying out the one year media campaign for the World Bank financed project “Regional development of Bor”.


The Agency was established to bring Serbian organizations an international standard in business communication and culture. Our main task is to establish public and media relations as a significant management discipline and help companies to strategically create, develop and maintain their PR activities and corporate social responsibility programs.


IST MEDIA today offers complete PR services to companies Avala Resources (Canada – office in Bor), Environice (Perth, Australia) and Health Center – Bor.



Managing director

Sasa Trifunovic


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